Style Guide

Logo font: Plus Jakarta Sans / Bold

Logo: to download png file, right-click on the logo and choose “Save As” 

Colour palette: Use up to two colours from the selection below

white and black lime: #a5ff00 cerise: #d90080
pale aqua: #a9d3c0 warm grey: #d2ceb9 mint: #c8fdbb
yellow: #fad340 purple: #5e30e1 green: #009651
orange: #e35929 blush: #eec0ca red: #ff004d

Social Profile Logos (circular)  to download, right click on the logo and choose “Save As”

 

As stated in the Constitution:

  1. This association shall be called ‘The London Group‘. (with a capital T)
  2. …referred to as the ‘Group‘. (with a capital G)

‘The’ would be dropped from the name at certain times, eg …London Group exhibitions

LG can be used as a further abbreviation of The London Group (but not TLG).
However, it should be avoided in more official contexts, such as in print.